Page 26 - THAILAND THE BEST INCENTIVE

sky’s

the liMit:

Thailand’s future as both a MICE and tourism other neighbouring countries, as well as the
capital looks promising for a number of rea- many Friendship Bridges that have been built
sons. The country is home to a rich and unique to connect the country to Laos and Myanmar.
culture that cannot be experienced anywhere Another notable example is the Asian Highway
else in the world. In combination with the Network that continues to grow rapidly with ex-
hospitality and warmth of Thai people and the tensive routes planned to both China and India.
availability of diverse food, entertainment and
shopping venues, the nation has grown into a Increased connectivity is also reflected in
popular choice for both leisure and business urban areas such as Bangkok, where plans are
travellers. Each year, more international MICE currently being put in place to expand the BTS
organisers are choosing Thailand as the base SkyTrain and MRT Underground transport lines
for their events because of the in length, as well as increase
professionalism and the frequency of trains. Transit
experience of individuals authorities across the city are
involved in both the hospi- “The country is home also working together to in-
tality and business sphere. to a rich and unique troduce a universal card that
This established reputation culture that cannot be interconnects different means
will continue to be a of transportation, such as pub-
magnet for tourism and experienced anywhere lic buses and city rail services,
MICE for years to come. else in the world. ” to minimise traffic congestion.
The convenience and afford-
Thailand’s unrivalled able nature of the all-in-one
location at the heart of the card concept is aimed at mo-
Asia-Pacific region continues to provide strong tivating more people to use public transport
momentum for increasing visitor numbers. instead of private vehicles. In addition to inner
The country boasts extensive land routes, city travel, Thailand’s extensive cross country
such as the 30 border checkpoints that are rail network will also be upgraded, with high-
open with Cambodia, Malaysia, and speed links now in the design and planning
stage.

200 MICE GUIDE TO THAILAND