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Adding diversity to Thailand’s culinary offerings
                                                       are mobile restaurants and food trucks, which
                                                       offer innovative seasonal menus for a designat-
                                                       ed period of time. Although many congregate
                                                       in the capital city of Bangkok, international pop-
                                                       ups can also be found in other major
                                                       tourist cities like Phuket, Pattaya, Koh Samui
                                                       and Chiang Mai.

                                                       Another kind of pop-up are one-off
                                                       dinners held at five-star hotels and standalone
                                                       Michelin-starred restaurants, which feature
                                                       world-renowned chefs who team up with local
                                                       chefs for gourmet dinners and exclusive degus-
                                                       tation menus.

                                                       Some of Bangkok’s top fine dining restaurants
                                                       that do this include Le Normandie and Issaya
                                                       Cooking Studio, along with five star global
                                                       hotel chains like Mandarin Oriental, Banyan
                                                       Tree, The St. Regis, and SO Sofitel. These
                                                       establishments invite both guests and chefs to
                                                       curate one-of-a-kind gastronomic journeys.

                                                       These international pop-ups add flair to any
                                                       incentive trip, because not only do they offer
                                                       universal edge, but they also showcase local
                                                       talent and creativity in a glamourous way.
                                                       One of the most recent ones that garnered
                                                       wide media attention was Dinner In The Sky
              “The success of this pop-up              Thailand. This pop-up hosted guests 50 metres
            paves the way for more future              in the sky, where they got to enjoy a bird’s eye
                collaborations between
                                                       view of the city’s commercial district, while
              Thailand and world-famous                feasting on a five-star dinner prepared by
                                                       Sheraton Grande Sukhumvit. Although
            brands, signifying great gastro-           Bangkok’s one is over, there is word of future
           nomic adventures for the future             Dinner In The Sky pop-ups in other locations,
            of the nation’s culinary scene.”           including Phuket, and potentially one by the
                                                       Chao Phraya riverside.

                                                       The success of this pop-up paves the way for
                                                       more future collaborations between Thailand
                                                       and world-famous brands, signifying great
                                                       gastronomic adventures for the future of the
                                                       nation’s culinary scene.



          TICA MEMBERSHIP DIRECTORY 2018 - 2019                                             199
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