Page 3 - TICA ANNUAL REPORT 2023

sustainability is also at the forefront of
our goals these last few years, and the
industry is well aware of its importance.
Most of our members are actively allocating
resources and implementing strategies
to realise our sustainable development
objectives, but we can always do more. I
would like to find an international platform

in which all our members can participate,
and leverage and uplift our standards of
sustainability development.

After the COVID-19 pandemic and the
crisis of the last few years, DMCs and the
hospitality industry have learned that we
need to be more aware of global events,
and that we need to move cautiously.
Focus on our strengths and look to
diversify into different markets, as this
will help when some markets falter –
other markets will be there to bolster our
strength. This will be instrumental in
moving forward.
2024 heralds TICA’s 40th anniversary, and
I would like to take this opportunity to
extend my heartfelt appreciation to the
diverse members of TICA, whose unwavering
support has been a constant source of
strength, particularly during the various
hurdles we’ve encountered over the last
few years. I would also like to thank our
Board of Directors, Executive Committee,
Capabilities Development Committee,
Marketing Committee, and Membership &
PR Committee, for their unwavering
commitment and effort. Their dedication
has been instrumental in our achievements,
and we owe them a debt of gratitude.
Overall, the business events industry and
our Association has moved from strength
to strength, adapting to and integrating
technology that’s developed at an
astonishing rate. However, we also need
to address the importance of encouraging
the new generation and youth to join
the industry. This Ruby Anniversary,
our plan is to boost the new generation’s
awareness of the business events industry
and its relevance in helping the economy.
Through the youth, we hope that we can
create champions for change, and look
forward to Team Thailand soaring higher
than ever in the future.

Sumate Sudasna
president
Thailand Incentive and Convention Association

TICA ANNUAl REPORT 2023 3