Page 2 - TICA ANNUAL REPORT 2023
P. 2
President’s Message
TICA AnnuAl RepoRT 2023
upskilling, and we need to continue to use
these talents to multitask in different areas
of the industry. At the same time, we’re
working with TCEB on developing the
academic sector, by collaborating with
universities and colleges who are interested
in integrating Business Events into their
curriculum. These academic institutions
are producing promising students, many of
whom we hope will join the industry
when they graduate. Moreover, TICA’s
training courses, which we hold 3-4 times a
year, offer opportunities for people in the
industry to enhance their knowledge and
upskill, and this will help to leverage the
shortages that we have.
Meanwhile, while rising airfare costs will
change depending on demand and supply,
and this will in turn affect business events,
the industry will adjust by making more
economical decisions. Overall, despite these
challenges, business events will continue to
survive and thrive, as long as we strive to
improve business conditions and focus on
knowledge sharing.
Dear TICA Members,
There continues to be encouraging news
While our wings may have been clipped for the industry in Thailand, including the
over the last few years, this year we have government’s active contributions to the
been soaring steadily higher, both as an promotion and advancement of Thailand’s
Association and in the business events business events industry, especially on the
industry as a whole. The industry performed exhibitions and mega events side. However,
quite well in 2023, reaching up to 70 percent we need to make sure that meetings,
of pre-COVID business. This is largely due incentives, and conventions are also
to the pent-up demand from business event considered important segments of the
owners and planners, who have facilitated industry. Focusing on all these aspects of
numerous events through which Thailand business events will help improve corporate
has greatly benefited. In 2024, we’re poised performance, bolster knowledge, and
to see this recovery continue at the same enhance knowledge sharing.
rate if not higher, despite economic and
geo-political issues around the world. The Moreover, the promotion of a prolific
business events industry in Thailand has amount of major and secondary MICE cities
benefited from the weakening Baht, and the in Thailand offers more options to event
positive effects of this windfall will continue planners and prospective clients, who are
until the end of the year, making 2024 now able to consider more secondary
another good year for the industry. destinations than ever. Having less-explored
options will be an answer to the current
Nevertheless, the business events sector trend of business event travellers who wish
in Thailand faces numerous impediments, to learn more about and explore destinations,
and we must find ways to effectively rather than simply conduct meetings there.
mitigate these challenges. While extenuating If we foster relationships with different
circumstances such as rising airfares and local communities in both primary and
global geopolitical crises will inevitably secondary Business Events destinations, we
come and go, the issue of talent shortage in can make Thailand an even more interesting
Thailand is one we need to address. Many global destination, with a range of options
of our members are already retraining and for business travellers.
2 THAIlAND INCENTIVE AND CONVENTION AssOCIATION (TICA)
