Page 146 - Pride of the Nation - Pride of the Nation : The History of MICE in Thailand

The Thai MICE sector needs to be able
to adapt quickly to changes especially
in the post COVID-19 world.

Hygiene and technology standards must be incorporated.

Stimulating the domestic MICE market
so that it is sustainable and continues to grow is important.
All these are difficult challenges that must be overcome,

and they can be overcome through industry solidarity.

Chiruit Isarangkun Na Ayuthaya,
President,
Thailand Convention and Exhibition Bureau (TCEB)

145