Page 23 - TICA'S MICE GUIDE TO THAILAND 2018-2019

TCEB

The country’s governing bodies, headed by
As an established hub for MICE in Asia, it is TCEB, have led to projects in development
evident that Thailand has become a top choice that aim to raise the standards and value of
for international organisers looking for the the MICE industry; support the economy by
perfect destination to host their MICE events. connecting the government with the private
As a result, the country’s international MICE sector in order to increase employment and
sphere generates a sub- profits; as well as educate the
stantial amount of income public on the positive
for the flourishing sector. attributes of creative business
This exposure and business “It is predicted that events and the importance of
have also dispersed events in 2018, there will be a sustainable MICE industry
outside of the capital city more domestic and throughout Thailand. Last year,
of Bangkok, allowing for international visitors the country saw approximately
other regions to grow in 35.3 million domestic MICE
areas of sustainability and than ever.” travellers who contributed
economic development. B91.1 billion in revenue.
In 2017, the Thailand
Convention and Exhibition Bureau (TCEB) It is predicted that in 2018, there will be more
estimated that Thailand welcomed close to domestic and international visitors than ever.
1.1 million international MICE visitors, generat- In combination with an increase in internation-
ing approximately B88.5 billion in revenue. ally-recognised events, it is expected that
Thailand’s MICE industry will generate over
Moreover, supporting Thailand’s presence on B174 billion by year end.
the global scale is the domestic MICE market,
which has also made substantial contributions.

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